There is saying that, “It’s not what you say; it’s how you say it.” Well, in blogging, that is NOT true. What you say is just as important as how you say it – literally and figuratively. There are three ways to ensure that you say what you want to say in the way you want to say: 1) write relevant content; 2) use a conversational tone; and 3) use proper spelling, grammar, and punctuation.
The content of your blog must be relevant to your audience; otherwise, they are not going to read it. If your blog is about photography, and you’re talking about microwaves, you are going to lose your audience and credibility. Unless those microwaves take pictures, all topics on your photography site should be related to photography. Relevancy of content is important. Check out Copy Blogger for tips on how to write content for your blog.
The tone of your blog should be conversational whether it is formal or informal. People read official documents and letters all the time. Make your audience want to come to your blog by speaking directly to them in a professional, yet conversational tone.
Your spelling, grammar and punctuation need to be as close to perfect as possible. Unless you’re the most accurate editor in the world, you may not catch all your flaws. This is OK. Just don’t make it a habit. If you know these are not your strengths, hire someone to do it. If your cash is a little low, barter. Your written presentation – spelling, grammar, and punctuation – is as important as content and tone. Grammar Girl is a great resource for grammar and punctuation.
Remember, what you say is just as important as how you say it when blogging. Your content must be relevant; the tone of your blog must be conversational; and your spelling, grammar, and punctuation must on point. If you have these three things, you are on you way to a well-written and well-read blog.
These are my thoughts. Did I miss anything?