Someone called into WVON 1690 in Chicago to ask why weren’t McDonald’s, Wendy’s or Burger King promoting The Princess & The Frog toys with their children menus? Good question.
Traditionally, these figures have been promoted prior to or as soon as new movies for children hit the big screens. There has been nothing for this Black Princess whose time was overdue.
I’ll admit that I could be missing something because I do not frequent such places. But, since the topic was presented, I feel that it is a good question.
So, Disney, what’s up with the lack of promotion for the African American princess? I’m going to contact them now to find out. I’ll let you know what happens.
Updated at 1:04:
Here’s the response from John Frost, Editor of Disney Blog:
My understanding is that a few years ago Disney made the decision to not associate its products with food that is not healthy for children. That’s not to say it would never happen again, just that they’re cutting back.