I am pleased to announce that my self-hosted Marcie Writes site is up and running. I will no longer be updating posts on this site after January 31, 2012. I will, however, continue to respond to comments.
Also, check out my other sites and social networks:
The Write Design Company – This is my business site where I highlight corporate writing, blogging and social media training and services as well as content creation.
While conducting research for my writing trainings, I found a white paper titled, “Ending the Writing Crisis: The Corporate Perspective”, written by Brian Hanington, President of Stiff Sentences Inc. I reached out to Brian for advice and he gave me 20 minutes of his time, which was a great blessing.
I was concerned he wouldn’t respond because I was some random person trying to pick his brain. Brian was very friendly with a giving spirit. He gave me excellent advice even though, as he pointed out, I am his competition. On a small scale. However, there are great opportunities to partner; and I’m looking forward to them.
I was advised to “watch informercials to learn how to market your business,” by my friend who wants me to start making real money. I was more than happy to read a book to expand my knowledge.
However, I really wasn’t prepared for the first book I decided to read, “But Wait…There’s More! Tighten Your Abs, Make Millions, and Learn How the $100 Billion Informercial Industry Sold Us Everything but the Kitchen Sink” by Remy Stern. This is a great book!
The only real expectations I had were: 1) a chronological history of the industry and 2) the strategies and words used to get people to buy obvious crap. What I got was an entertaining, in-depth view of the “pitch” business. Stern provided more detail than I ever imaged. Did you know that the pitch began at carnivals and street festivals? Some of the industry pioneers sold things on Chicago’s famous Maxwell Street.
Other interesting facts divulged include:
How it was determined to sell to people at night
The lack of integrity and questionable backgrounds of the people behind many of the products we see. Many of these people have served jail time, lost their professional licenses and make crappy products on purpose
One informercial writer charges $15,000 for a half-hour segment
The network’s roles in the longevity of the industry
How much industry makes annually
What I really enjoyed about the book, though, was the way Stern intertwined information about how the industry works with the people of the industry. Instead of separating historical facts, the people, the networks, etc. by individual chapters, he just made it a well-organized story that was amazingly entertaining and easy to follow.
This book is an accidental blessing and highly recommended. Have you read, “But Wait…There’s More”? What are your thoughts?
Presented by Dante Hamilton, Founder, Chicago WordPress Meetup Group and Scott Winterroth, Pro Blogger and Chicago WordPress Consultant, this hands-on workshop is guaranteed to give you a full-fledged WordPress education in just one day on January 28, 2012.
Lessons attendees will learn include
WordPress 3.3 and the WP Dashboard
Social Media for WordPress
Search Engine Optimization
And much more…
In addition to this full-day education, you will get a boxed lunch, beverages and individual coaching. The workshop will be held at the University Center Conference Chicago, 525 South State Street, 2nd Floor in Chicago.
I was cleaning out my drawer and found a Mont Blanc pen that was given to me as a gift. At that time it was given to me, the luxury pen was running for $100. Would I had bought it then? I was right out of college with no job. Probably not. Would I pay that much for a pen today? Most definitely.
As a writer, the tool I use to create is as important to me as my creation. I know some people are thinking, “$100 for a pen? That’s crazy!” As with anything, people spend money on things that are important to them. While a pen may not be important to most; to me, it is an investment in my craft. And you can best believe that you will only find MY fingerprints on that luxury investment!
What about you? How much would you spend on a pen?